Category: Insights

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Employee benefits: Which perks really <br>matter to employees?
Employee benefits: Which perks really
matter to employees?
/ Insights, benefits, Careers, recruitment
Employee benefits: Which perks really matter to employees? Ping pong. Happy hours. Bring-your-dog-to-work days. Work perks have been a big topic of discussion for employers since the startup boom began almost a decade ago. And now that unemployment rates are ...
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How to keep in touch with great<br> candidates you didn’t hire
How to keep in touch with great
candidates you didn’t hire
/ Insights, HR, recruitment, SVG Perspectives
How to keep in touch with great candidates you didn’t hire Losing a great candidate is never an easy situation for recruiters. Sometimes you may find yourself with a handful of awesome candidates, but only one role to fill. Sometimes ...
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Creating a seasonal marketing campaign that works
Creating a seasonal marketing campaign that works
Creating a seasonal marketing campaign that works In pretty much every industry, seasons and holidays play a role in shaping and implementing a marketing strategy. Whether you’re ramping up your marketing during Thanksgiving or Tax Day, or during more industry-specific ...
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Content Marketing vs. Content Strategy: Understanding the difference   
Content Marketing vs. Content Strategy: Understanding the differe...
/ Insights, content, Marketing
Content Marketing vs. Content Strategy “Content is king.” If you’ve worked for a marketing department or firm, or even overheard a marketing conversation while in the office break room, you’ve more than likely heard this phrase. It’s not that this ...
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Top sales insights | Checklist for a perfect sales call
Top sales insights | Checklist for a perfect sales call
/ Insights, top sales insights
Top sales insights | Checklist for a perfect sales call Sales is one of the oldest occupations in the book. The dawn of commerce arose when people started trading goods and services—and suddenly the list of essential survival skills grew ...
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Top sales insights |  3 common prospect fears and how to address them
Top sales insights | 3 common prospect fears and how to address ...
/ Insights
3 common prospect fears and how to address them You don’t have to be a sales professional to know rejection is a big part of the job. And no matter how long you’ve been in the business, it never feels ...
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Bad sales habits (& how to fix them)
Bad sales habits (& how to fix them)
/ Insights, Sales
In sales, it’s easy to lapse into bad habits after a long day of dialing, smiling, and seemingly repeating the same conversation dozens of times. Because of this, it's common for sales agents to revert to bad habits during slower ...
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Why you should be networking  (even if you love your job)
Why you should be networking (even if you love your job)
/ Insights, networking, Sales
Networking is marketing. Marketing yourself, marketing your uniqueness, marketing what you stand for. —Christine Comaford A quick search of the word “networking” will garner about 772 million results filled with tips and tricks to getting ahead. As a buzzword used ...
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Doing good: How to start a corporate philanthropy program
Doing good: How to start a corporate philanthropy program
/ Insights
Doing good: How to start a corporate philanthropy program Giving back is a top priority for SVG. It’s a big part of our effort to better engage our employees and truly live out our values as a company. In an ...
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How to build a stellar sales skills development program
How to build a stellar sales skills development program
/ Insights
When SVG first started, we knew we wanted to be the best at everything we set out to do—data, technology, marketing, and sales. But becoming the best at anything first takes time to learn, grow, and develop. We knew we ...
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Doing good: 3 reasons philanthropy is great for business
Doing good: 3 reasons philanthropy is great for business
/ Insights
It’s been said many times and many ways: the key to happiness is helping others. Giving back is a great way to share your success with others, and plenty of companies who have known success do it. There are great ...
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Adjusting Your Brand Strategy As You Grow
Adjusting Your Brand Strategy As You Grow
/ Insights
Your brand is the first impression you make with your customers, stakeholders, and employees. Whether your brand is just starting out, growing quickly, or well-established and in need of a refresh, there are a few things to keep in mind ...
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sales blogs you can't miss
7 sales blogs you can’t afford to miss
/ Insights, Sales
Your busy career as a sales professional is centered around one idea: meeting goals. But in between phone calls and home visits, finding time to better your skills is a necessary element in continued development and growth. In 2017, it ...
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The future of IT leadership: Strategy, strategy, strategy
The future of IT leadership: Strategy, strategy, strategy
/ Insights, Technology
As the largest market in the world for information technology products and services, today’s technology leaders in America are faced with high levels of competition and even higher expectations. With an expected sector growth of 5% in 2018, finding and ...
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How sales professionals can maximize their day
How sales professionals can maximize their day
/ Insights, Sales
Being great at sales is tough. At SVG, we do a ton of work to set our team up for success before they even begin a conversation, but it still takes plenty of pure sales strategy to find our clients ...
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How is data changing sales?
How is data changing sales?
/ Insights, Data, Sales, Technology
Sales, data, technology, and analysis are what make SVG tick. We started our company thinking about how all four can be combined and leveraged to do business better. And it turned out that insurance distribution has been the opportunity in ...
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4 great online resources for sales
4 great online resources for sales
/ Insights, Sales
Most high performing salespeople are resourceful and look for any opportunity to learn more about their craft. SVG’s sales teams are no different. We rounded up four resources that can give you valuable information and opportunities throughout your career. LinkedIn ...
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5 Assets of the modern sales professional
5 Assets of the modern sales professional
/ Insights, Careers, Sales
Any business focused on delivering a product or service—or, all of them—knows how important it is to have a killer sales strategy. And the core of that strategy are the sales professionals. They help bring those products and services to ...
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Our perspective on Sales Ethics, Marketing Automation and more
Our perspective on Sales Ethics, Marketing Automation and more
As a growing company, we are often asked how we approach different parts of business operations. With SVG Perspectives, we aim to communicate our strategies within very specific areas such as marketing automation and sales ethics. Heard directly from voices ...
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How SVG Maintains Culture Through Rapid Growth
How SVG Maintains Culture Through Rapid Growth
/ Insights, Culture
In July, approximately 40 new sales agents will join our organization by way of the AEP Sales Team. This sales class will be the latest in a stretch of rapid growth for SVG at large. It is not uncommon, however, ...
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